- MediaTek announces HelioTM for Republic of Republic of India marketplace seat as well as Micromax Canvas Fire 4G launched alongside MediaTek MT6735
- New consumer question shows processor speed, battery life as well as multi-media tiptop 3 telephone commutation considerations for purchasing smartphones over construct or price
In the pursuit to democratize India’s 4G LTE-ready smartphone market, MediaTek Inc., a global leader inward fabless semiconductor design, today announced an enhanced strategic collaboration alongside Micromax Informatics, India’s leading handset player. The partnership aims to accelerate 4G accessibility as well as fuel faster smartphone adoption inward India’s speedily growing market.
As role of the company’s Republic of Republic of India roadmap, MediaTek announced the availability of the Helio family, the premium smartphone chipsets that deliver greater surgical operation as well as efficiency; as well as the intention for Micromax Informatics to boot the bucket the outset Indian construct to launch a device on the novel Helio premium platform using the Helio X10. In addition, the companies equally good released the latest mid-range 4G LTE telephone – Micromax Canvas Fire 4G – running on MediaTek’s MT6735. The Canvas Fire 4G is an extension of Micromax Informatics’ Fire series, which has been custom built for music lovers.
“India is at the cusp of digital revolution as well as at Micromax Informatics nosotros arrive at got been putting inward concerted efforts to convey the best inward degree 4G LTE smartphones to accept Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor as well as nosotros are delighted to partner alongside MediaTek for its Helio Family” said Mr. Vineet Taneja, CEO, Micromax Informatics. “We arrive at got ever endeavored to offering products based on certainly needs of the consumer. Moving forward, nosotros volition Pb the 4G adoption inward the province past times converting all our pop value Canvas serial to 4G. Canvas Fire 4G is the outset inward a serial of such launches.”
This deed to the premium segment equally good reflects consumer see stemming from a novel survey commissioned past times MediaTek. Rather than the traditional thinking that construct as well as cost are the primary drivers, instead, when consumers inward Republic of Republic of India buy a smartphone, their tiptop iii considerations are:
- Battery life (71 percent);
- Processor speed (67 percent);
- Multimedia features (49 percent); and
- Consumers require a premium smartphone specifically to include a total hard disk drive resolution covert (40 percent).
Researchers concur Republic of Republic of India volition grow its 4G LTE marketplace seat to a greater extent than than whatever other country. Strategy Analytics predicts past times 2017, Republic of Republic of India would overtake Nihon to endure the world’s third largest 4G LTE market. It volition equally good surpass the U.S the same year, to endure the world's minute largest smartphone market. 65 pct of India’s electrical flow Internet traffic comes from mobile devices, according to consulting draw of piece of occupation solid Kleiner Perkins Caufield & Byer’s 2015 “Internet Trends” report.
“MediaTek is i of the leaders inward the global LTE baseband marketplace seat inward Q1 2015 alongside a double-digit marketplace seat share. The society is good positioned to play a telephone commutation role inward the emerging Indian LTE marketplace seat past times enabling affordable LTE handsets alongside its premium degree chipsets such equally the MT6735 as well as Helio X10, edifice on its 3G success inward India,” said Mr. Sravan Kundojjala, Associate Director, Strategy Analytics.
“India is the side past times side 4G LTE smartphone battleground as well as telephone commutation to MediaTek’s mission to mightiness billions of devices globally,” said doctor Finbarr Moynihan, General Manager of International Sales, MediaTek. “With MediaTek’s broad portfolio of LTE products from entry to premium, nosotros arrive at got the correct draw of piece of occupation organization as well as applied scientific discipline strategy, along alongside local collaborations to construct LTE a reality for Indian consumers. The applied scientific discipline is going to modify to higher speeds as well as networks as well as MediaTek is pleased to collaborate alongside Micromax Informatics to deliver a stable as well as affordable 4G handset experience.”
As 2 of several MediaTek 4G LTE-enabled SoCs, the MT6735 as well as Helio X10 stand upwards for MediaTek’s mission to construct leading applied scientific discipline inclusive as well as accessible to consumers globally. Helio X10, role of MediaTek’s flagship Helio processor family, satisfies multimedia requirements of fifty-fifty the about demanding users, featuring subsystems that back upwards many technologies never earlier possible or seen inward a smartphone. The MT6735 is known for supporting total hard disk drive video recording as well as playback piece conserving a phone’s battery power, at a to a greater extent than affordable price.
MediaTek has invested inward Republic of Republic of India since 2007, collaborating alongside Indian brands. Republic of Republic of India represents MediaTek’s minute largest marketplace seat globally. By society estimates, the society is the tiptop smartphone SoC supplier to Indian brands as well as has the largest marketplace seat portion of chipsets inward mobile devices sold inward India.
About the survey
The MediaTek Republic of Republic of India Consumer Research Survey was conducted via an online survey from July 31 to August 7, 2015. YouGov performed the information collection. Influenza A virus subtype H5N1 total of 1,200 smartphone owners as well as intenders from Republic of Republic of India were sampled, across Bangalore, New Delhi, Bombay as well as other markets.
Key findings:
- Top iii considerations are battery life (71 percent), processor speed (67 percent) as well as multimedia features (49 percent) over cost (43 percent) or construct (22 percent).
- Battery Life is the let out i priority for consumers aged 25+ as well as 65 pct of females.
- Influenza A virus subtype H5N1 powerful as well as efficient processor is the tiptop demand from 18-24 yr olds as well as 58 pct of males earlier purchasing their side past times side smartphone.
- 89 pct of Indian smartphone users are using multiple apps at whatever given fourth dimension on their smartphones.
- Consumers pass to a greater extent than than 1 hr per hateful solar daytime on Internet browsing (67 percent), Messaging (45 percent), Social Media (42 percent) as well as Emailing (38 percent).
In the pursuit to democratize India’s 4G LTE-ready smartphone market, MediaTek Inc., a global leader inward fabless semiconductor design, today announced an enhanced strategic collaboration alongside Micromax Informatics, India’s leading handset player. The partnership aims to accelerate 4G accessibility as well as fuel faster smartphone adoption inward India’s speedily growing market.
As role of the company’s Republic of Republic of India roadmap, MediaTek announced the availability of the Helio family, the premium smartphone chipsets that deliver greater surgical operation as well as efficiency; as well as the intention for Micromax Informatics to boot the bucket the outset Indian construct to launch a device on the novel Helio premium platform using the Helio X10. In addition, the companies equally good released the latest mid-range 4G LTE telephone – Micromax Canvas Fire 4G – running on MediaTek’s MT6735. The Canvas Fire 4G is an extension of Micromax Informatics’ Fire series, which has been custom built for music lovers.
“India is at the cusp of digital revolution as well as at Micromax Informatics nosotros arrive at got been putting inward concerted efforts to convey the best inward degree 4G LTE smartphones to accept Internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavor as well as nosotros are delighted to partner alongside MediaTek for its Helio Family” said Mr. Vineet Taneja, CEO, Micromax Informatics. “We arrive at got ever endeavored to offering products based on certainly needs of the consumer. Moving forward, nosotros volition Pb the 4G adoption inward the province past times converting all our pop value Canvas serial to 4G. Canvas Fire 4G is the outset inward a serial of such launches.”
This deed to the premium segment equally good reflects consumer see stemming from a novel survey commissioned past times MediaTek. Rather than the traditional thinking that construct as well as cost are the primary drivers, instead, when consumers inward Republic of Republic of India buy a smartphone, their tiptop iii considerations are:
- Battery life (71 percent);
- Processor speed (67 percent);
- Multimedia features (49 percent); and
- Consumers require a premium smartphone specifically to include a total hard disk drive resolution covert (40 percent).
Researchers concur Republic of Republic of India volition grow its 4G LTE marketplace seat to a greater extent than than whatever other country. Strategy Analytics predicts past times 2017, Republic of Republic of India would overtake Nihon to endure the world’s third largest 4G LTE market. It volition equally good surpass the U.S the same year, to endure the world's minute largest smartphone market. 65 pct of India’s electrical flow Internet traffic comes from mobile devices, according to consulting draw of piece of occupation solid Kleiner Perkins Caufield & Byer’s 2015 “Internet Trends” report.
“MediaTek is i of the leaders inward the global LTE baseband marketplace seat inward Q1 2015 alongside a double-digit marketplace seat share. The society is good positioned to play a telephone commutation role inward the emerging Indian LTE marketplace seat past times enabling affordable LTE handsets alongside its premium degree chipsets such equally the MT6735 as well as Helio X10, edifice on its 3G success inward India,” said Mr. Sravan Kundojjala, Associate Director, Strategy Analytics.
“India is the side past times side 4G LTE smartphone battleground as well as telephone commutation to MediaTek’s mission to mightiness billions of devices globally,” said doctor Finbarr Moynihan, General Manager of International Sales, MediaTek. “With MediaTek’s broad portfolio of LTE products from entry to premium, nosotros arrive at got the correct draw of piece of occupation organization as well as applied scientific discipline strategy, along alongside local collaborations to construct LTE a reality for Indian consumers. The applied scientific discipline is going to modify to higher speeds as well as networks as well as MediaTek is pleased to collaborate alongside Micromax Informatics to deliver a stable as well as affordable 4G handset experience.”
As 2 of several MediaTek 4G LTE-enabled SoCs, the MT6735 as well as Helio X10 stand upwards for MediaTek’s mission to construct leading applied scientific discipline inclusive as well as accessible to consumers globally. Helio X10, role of MediaTek’s flagship Helio processor family, satisfies multimedia requirements of fifty-fifty the about demanding users, featuring subsystems that back upwards many technologies never earlier possible or seen inward a smartphone. The MT6735 is known for supporting total hard disk drive video recording as well as playback piece conserving a phone’s battery power, at a to a greater extent than affordable price.
MediaTek has invested inward Republic of Republic of India since 2007, collaborating alongside Indian brands. Republic of Republic of India represents MediaTek’s minute largest marketplace seat globally. By society estimates, the society is the tiptop smartphone SoC supplier to Indian brands as well as has the largest marketplace seat portion of chipsets inward mobile devices sold inward India.
About the survey
The MediaTek Republic of Republic of India Consumer Research Survey was conducted via an online survey from July 31 to August 7, 2015. YouGov performed the information collection. Influenza A virus subtype H5N1 total of 1,200 smartphone owners as well as intenders from Republic of Republic of India were sampled, across Bangalore, New Delhi, Bombay as well as other markets.
Key findings:
- Top iii considerations are battery life (71 percent), processor speed (67 percent) as well as multimedia features (49 percent) over cost (43 percent) or construct (22 percent).
- Battery Life is the let out i priority for consumers aged 25+ as well as 65 pct of females.
- Influenza A virus subtype H5N1 powerful as well as efficient processor is the tiptop demand from 18-24 yr olds as well as 58 pct of males earlier purchasing their side past times side smartphone.
- 89 pct of Indian smartphone users are using multiple apps at whatever given fourth dimension on their smartphones.
- Consumers pass to a greater extent than than 1 hr per hateful solar daytime on Internet browsing (67 percent), Messaging (45 percent), Social Media (42 percent) as well as Emailing (38 percent).
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